portfolio
PRINT MARKETING: RealCyclist.com
REALCYCLIST.COM
Print Marketing Campaign to promote realcyclist.com
PRINT MARKETING: Steamboat Kids
STEAMBOAT KIDS
Print Marketing Campaign to promote back to school specials for Steamboat Kids. This campaign won a second place best advertisement campaign for placement in the Steamboat Pilot and Today in 2008.
PRINT MARKETING: Craig Daily Press
CRAIG DAILY PRESS
Print Marketing Campaign to promote in house tax services for the Craig Daily Press. This creative advertisement also won a second place in the class four full color best newspaper promotion award through the Colorado Press Association.
for more information about the company visit craigdailypress.com
PRINT MARKETING: Explore Steamboat
EXPLORE STEAMBOAT
Print Marketing Campaign to promote a free phone contest on exploresteamboat.com. This full page magazine and newspaper print advertisement was a successful piece that enhanced and expanded the Explore Steamboat brand.
for more information about the company visit exploresteamboat.com
PRINT MARKETING: Backcountry.com
BACKCOUNTRY.COM
Credit card size plastic gift card was printed for backcountry.com. Design and layout included an area for printed scratch code area and works in conjunction with promotional codes through the website.
for more information about the company visit backcountry.com
PRINT MARKETING: Bite Me
BITE ME
Full page magazine advertisement for Bite Me, a late night dessert bar in Steamboat Springs Colorado. This campaign effectively promoted the business plans and marketing strategy for the company.
PRINT MARKETING: Hucknroll.com
HUCKNROLL.COM
Print, email and web banner campaign for Hucknroll.com’s social community. This campaign pushed the features of being able to upload photos to the product description page.
for more information about the company visit hucknroll.com
EMAIL MARKETING: WhiskeyMilitia.com
WHISKEYMILITIA.COM
Whiskeymilitia.com summer promotion of whiskey gone wyld. The concept was cougar ladies flashing their chests to promote bathing suits and more at a specific time frame on the website. The email was effective at promoting our theme day on the site.
for more information about the company visit whiskeymilitia.com
EMAIL MARKETING: HucknRoll.com
HUCKNROLL.COM
Single promotion Email Marketing campaign for the spring 2010 hucknroll.com gear guide. This campaign was completed with an interactive landing page located here.
for more information about the company visit hucknroll.com
EMAIL MARKETING: SteepAndCheap.com
STEEPANDCHEAP.COM
Part one of the “missing something” marketing campaign. This campaign highlights an in season product and is promoted on a creative photo shoot.
for more information about the company visit steepandcheap.com
EMAIL MARKETING: WhiskeyMilitia.com
WHISKEYMILITIA.COM
This email promotion ran during the Tiger Woods scandal.
*note, make sure you get approval before using the likeness of any celebrity.
for more information about the company visit whiskeymilitia.com
EMAIL MARKETING: Jira
Jira
This in house email marketing campaign was to promote the changeover from one bug and issue tracking system to another. The oudated system was called bugzilla and the current system is called Jira. The concept was to create a series of emails reminding the company to come to Jira training with creative illustration and effective copywriting.
for more information about about the new data system visit atlassian.com
EMAIL MARKETING: Hucknroll.com
HUCKNROLL.COM
This single promotion email highlighted full price gear on hucknroll.com. The corresponding web banner promotion responded the best out of 1st quarter sales beating out sale promotions.
for more information about the company visit hucknroll.com
EMAIL MARKETING: Bonktown.com
BONKTOWN.COM
This promotion featured gear from our in house brand Cutter.
for more information about the company visit bonktown.com
EMAIL MARKETING: WhiskeyMilitia.com
WHISKEYMILITIA.COM
This promotion featured a fist pump contest in conjunction with the hype of the MTV reality TV show “the Jersey Shore”. Due to the nature of our audience it was an instant flop and hardcore whiskey fans became outraged on facebook. The click through rate was above average compared to other marketing promotions for whiskeymilitia and opt out rate was less than 1%. #1 rule, know your target audience.
for more information about the company visit whiskeymilitia.com
EMAIL MARKETING: Dogfunk.com
DOGFUNK.COM
This promotion featured departmentofgoods.com and was promoted to current dogfunk.com customers. This was 1 of 5 emails that promoted departmentofgoods.com and similar creative emails were sent to whiskeymilitia.com, backcountry.com, brociety.com, tramdock.com, and chainlove.com customers. This email was created by hand cutting letters from various magazine advertisements and then pasting on a notebook page. This email was then manipulated in photoshop and coded.
for more information about the company visit dogfunk.com
EMAIL MARKETING: RealCyclist.com
REALCYCLIST.COM
This promotion highlighted a featured article by Dan Hall for RealCyclist.com on indoor cycling training.
EMAIL MARKETING: Brociety.com
BROCIETY.COM
Inventory blowout sale in spring of 2010. $1 deals was a success and product moved out of the warehouse to make room for winter 2011 items. Due to the recession, retailers production decreased leading to less overstock. In August 2010 brociety.com merged with whiskeymilitia.com.
EMAIL MARKETING: SteepandCheap.com
SteepandCheap.com
This email marketing campaign and offsite web banner marketing attracted an average click through rate. This promotion pushed users to our facebook page and as a result we saw an increase in fans.
for more information about the company visit steepandcheap.com
IN THE NEWS
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EMAIL MARKETING: Backcountry.com
BACKCOUNTY.COM
Full price email marketing promotion for winter 2009. This email highlighted men’s and women’s hard goods and soft goods as well as featured Seth Morrison as new athlete to the pro team. Despite a new template and design layout, this email fell consistent with other full price promos that had run in previous years.
for more information about the company visit backcountry.com
EMAIL MARKETING: WhiskeyMilitia.com
WHISKEYMILITIA.COM
2009 Summer marketing strategy to raise user participation in WhiskeyMilitia.com social media. The company experienced a high success rate in click through rates as well as contestant participation. This email also saw a response in the email marketing community with posts from several marketing blogs. WhiskeyMilitia.com was not responsible or liable for any injuries that may have occurred by contesters participation in this promotion.
for more information about the company visit whiskeymilitia.com
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EMAIL MARKETING: Tramdock.com
Tramdock.com
Part one of four email tributes to the late ski icon Shane McConkey. These series of email blasts were sent out over the course of 4 months during the spring of 2009 in memorial to the highlights of Shane’s career. This email pointed out the overachieving act of being towed into a ski jump by airplane. There were no call to actions placed on the email due to the nature of tramdock.com not wanting to gain any profit.
visit tramdock.com for more information about the company.