Miley Cyrus is bringing back the 1-800 number

In the age of instant notifications & constant communication it seems as though marketing strategies need to be taking their brand campaigns to the next level. In the summer of 2019 Miley Cyrus started the She is Coming campaign that pushed her new EP with audio, social and out-of-home ads. She took over times square, buses, and billboards with a cryptic message saying she is coming 1-833-SHE-IS-MC inviting users to call her.

A year later users that forgot that they called the number started receiving cryptic text messages from the singer saying “insert name” call me.

Forget the email marketing campaign, the double opt in. This is pretty slick and I can only imagine that the CTR & engagement is through the roof.