Volkswagen x Professional Ski Instructors of America

I had the opportunity to create a limited edition poster, t-shirt and car wrap for the Volkswagen partnership with The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI). This non-profit organization in the United States provides education and certification for ski instructors as well as industry resources. The PSIA sets standards for ski instruction and trains ski teachers to deliver consistent, high-quality lessons to skiers of all abilities. They also work to promote skiing / snowboarding as a sport and lifestyle and to support the professional development of its members. As a former member myself, I was thrilled and honored to create a custom graphic to help raise awareness for their great commitment to helping growing ski instructors like me on and off the slopes.