Yeti Coolers Email Marketing

I’ve been a long time fan of Yeti Coolers, from their website design to their email marketing. They always create a cohesive experience and visual brand language. This email promoting their dog products is no different. I’m loving the photography, “model selection” and addition of 5 paw reviews as well as quotes from the dog models. The Email not only features product but supports a social campaign, so in case you don’t want to purchase you can always enter to win.

Something interesting to note about their emails. They bake in all of their copy into the image and there really isn’t much HTML text. Pretty fascinating when it comes to text to image ratio that the ESP’s aren’t flagging these.

Overall, great email with a great injection of brand voice through the copy & of course great product visuals.